Manda Leaders
Advanced Social Listening & Digital PR Intelligence Report
14.5M
91.9%
1.85M
568
Hon. Carmelita 'Menchie' Aguilar Abalos
City Mayor of Mandaluyong
4.8M
8.5%
94.2%
96.8%
Hon. Charisse Marie Abalos-Vargas
City Councilor - District 1, Mandaluyong
1.9M
7.8%
91.5%
93.2%
Atty. Benjamin 'Benhur' Abalos Jr.
Former DILG Secretary, Senatorial Candidate 2025
6.8M
6.8%
88.7%
91.4%
Hon. Benjamin 'Benjie' Aguilar Abalos III
City Councilor - District 2, National President Philippine Councilors League
1.0M
6.5%
89.3%
90.5%
Healthcare & KALINGA
96.2% Positive
Posts: 145
Avg Engagement: 48.5K
Reach: 1.25M
Community Events
93.8% Positive
Posts: 328
Avg Engagement: 32.5K
Reach: 0.85M
Infrastructure Projects
91.5% Positive
Posts: 89
Avg Engagement: 38.2K
Reach: 0.98M
Youth & Education
94.1% Positive
Posts: 156
Avg Engagement: 28.9K
Reach: 0.72M
Public Safety
92.3% Positive
Posts: 78
Avg Engagement: 35.6K
Reach: 0.89M
Smart City Tech
95.7% Positive
Posts: 64
Avg Engagement: 42.1K
Reach: 1.15M
Increase cross-promotion between family leaders' platforms to amplify unified messaging
Expected Impact: Estimated 25-30% increase in combined reach
Timeline: Immediate implementation
Expand TikTok presence for Mayor Menchie and Sec. Benhur to reach younger demographics
Expected Impact: Access to 18-24 age segment (currently underrepresented)
Timeline: Q2 2026
Implement live Q&A sessions and town hall formats on Facebook for direct constituent interaction
Expected Impact: 15-20% improvement in response rate and community trust
Timeline: Monthly starting April 2026
Develop rapid response protocol for coordinated messaging across all leaders during emergencies
Expected Impact: Enhanced credibility and unified voice during critical events
Timeline: Q2 2026
City Impact Score
94.8%
Combined Reach
14.5M
Public Sentiment
91.9%
Critical Strengths
- Market Dominance: 78.4% share of voice in Mandaluyong - no competitor comes close
- Engagement Excellence: 6.5-8.5% engagement rates (industry avg: 2-3%)
- Media Authority: 568 media hits with 94.8% brand strength demonstrates credibility
- Response Excellence: 72-92% response rates show authentic community connection
- Unified Strategy: Coordinated messaging amplifies reach by 30-40%
Critical Gaps & Risks
- Youth Gap: Limited TikTok presence missing 18-24 demographic (15M+ active users)
- Cross-Amplification: Only 40% content cross-promotion - missing 60% reach potential
- Real-Time Engagement: No live interactive formats limiting direct constituent dialogue
- Crisis Protocol: Lack of coordinated rapid response system for emergencies