Tiger City Command Center

A8 VELOCITY

—·Live

Unified Campaign Intelligence • Social Listening • Digital PR Analytics

Total Active Campaigns

20

Across all platforms

Total Media Spend

₱3.1M

Current month

Average ROAS

5.0x

+0.6x vs last month

Total Reach

52.3M

Unique impressions

Platform Performance

Digital PRACTIVE

Campaigns

12

Spend

₱1.8M

ROAS

4.8x

Social MediaACTIVE

Campaigns

8

Spend

₱1.2M

ROAS

5.2x

Key Performance Metrics

Total Audience

23.2M

Addressable reach

+12.4%

Engagement Rate

3.8%

Avg across campaigns

+0.7%

Conversion Rate

14.2%

Overall performance

+2.1%

Cost Per Action

₱352

Blended average

-8.3%

Social Listening

Real-time monitoring

45,892

Total Mentions

76.5%

Sentiment Score

42.8%

Share of Voice

Top Trending Topics

#Education#Economy#Healthcare

Audience Insights

Segmentation data

1st Party Data

2.8M

2nd Party Data

4.5M

3rd Party Data

15.8M

Match Rate Quality

73.2%

Budget Health

Allocation status

Total Budget₱4.2M

Spent to Date₱2.9M

Remaining₱1.3M

69% utilized

Quick Access

20

Active Campaigns

Running now

8

Total Platforms

Meta, Google, TikTok +5

8.3

Data Quality

Out of 10

2.4h

Avg Response Time

Issue resolution

Recent Alerts

Budget threshold reached

Digital PR campaign at 85% spend

2 hours ago

Performance milestone

Social Media exceeded ROAS target by 20%

5 hours ago

New data source integrated

2nd party data from coalition partner added

1 day ago

System Status

Data PipelineOperational

API IntegrationsOperational

Real-time MonitoringOperational

Analytics EngineOperational

System Health 99.8%

Last 30 days uptime